Hang in there - new site in progress...
Apologies. This site is very dated but the new one will be up really soon! stay tuned!...
In Beijing.
I have been unforgivably absent. it's been 6 months since I moved to Beijing after a random opportunity that came up. I packed my bags and left in 7 days. I'm working primarily on BMW and Mini ads and have...
Back to updating a little!
Sorry I've taken a long hiatus. I'm still alive and working, nothing too exciting. So, here's some new work on Sony Ericsson, the account I've been working on for 8 months now and here's a selection of things, amongst events...
Sony Ericsson Spider Man 3 tie up
Tying up with the latest Spider Man 3 movie. We came up with some ideas on how to tie up the Cybershot K800i phone closer to the 360 campaign....
Sony Ericsson Z558i BTL campaign
Some concepts for the launch of this phone. Nothing to shout about, this basic phone with some bubbles details on its casing, comes with a stylus that facilitates easier texting, recognising chinese and thai characters. Here are various ideas my...
Sony Ericsson staff incentive website
I conceptualised this together with an art director for the internal incentive scheme to motivate staff to sell more handsets. With the Superstars theme, the client decided on Tennis this year, so we go behind the locker rooms and find...
UK channel 4 121 blogging intiative
"When you hear the word 'Africa' do you reach for your wallet? Does the name 'Iran' make you reach for your gun? 121 is a place for alternative takes on countries in and out of the news, an opportunity to...
ESPN TVC- Tennis Ball Machine
A TVC created for ESPN, gearing up for the English Premier League during my stint at Ogilvy & Mather.
Post Fabrica- updated portfolio
Some projects I did over the year, most were materialised and a few are kept in a little pocket of hope, waiting to materialise....
Interviews with Directors of Venezia Dance Biennale 2006
For this year's Dance biennale, the theme 'Underskin' was presented in various ways by international acclaimed directors and choreographers. Interview with Gilles Rondot Interview with Jin Xing...
Art report, Venezia Dance Biennale 2006
Some reviews I did for Art Report a publication by Fabrica Interactive dedicated to providing outlet for research work in the areas of contemporary, interactive, and new media artistic practice. Amu by Random Dance Company D.D.D by Takao Kawaguchi...
'Familiarities' at FABRICA FEATURES Lisbon & Bologna 2006
Working with Spanish Industrial Designer, Miren Tejedor, I conceptualised stories and characters for 6 posters of these formless puppets made from recycled fabric. Click here to view posters & stories. View project card...
FAB magazine 07 - The End
Associate Editor of FAB magazine, a creative journal published by Fabrica. I wrote 'Lines' for this issue of The End. Download magazine...
FAB answering machine
Inspired by an article of the white telephone exhibit by Yoko Ono, I came up with the idea of making a FAB hotline in gest for the Fabrica Open Day. And it became a reality. Dial the numbers to listen...
Supermarket Love
Another story I pitched to L@bel for their theme issue of "Change". A supermarket cashier meets a girl who pays with nothing but loose change... and he finds the opportunity to ask her out the day she breaks out of...
Btalk blog
Taking the direction of Colors magazine, this blog speaks about the social concerns in the world. I am part of the team that blogs daily entries from different news sources around the world. Read more & leave comments...
Cotton Pride
A short story inspired by the award winning documentary about the Aral Sea for a pitch of a collection of stories to the Italian publisher, Mondadori. Work in progress.. Synopsis: The disappearance of the Aral Sea from the perspective of...
Transmutation
A short film script in the midst of filming and production. The final product will be a pop up story book which includeds a DVD of the film. Synopsis: The evolution with Man and his battle with nature. Work in...
Fortune Cookies for "Venice is not sinking" anthology
A short story written for an anthology of Venice stories for the "Venice is not sinking" project. This story has been translated into Italian and the book will be released with a DVD of short films by video artists from...
Character Smoothies
A collaboration with Thai Ice cream designer Prima, I wrote short anecdotes of characters which she made corresponding drinks. Project card...
Intimacy by Namiko Kitaura
A collaboration with Japanese photographer, Namiko Kitaura on her book, Intimacy....
The misadventures of Bob
A pitch for L@bel magazine's issue #20 of the winter olympics, for creative stories with the 'Bob' theme. I wrote a story about a Bob pin....
FAB magazine 06
A magazine produced by Fabrica, as Associate Editor, I write short stories and conduct interviews with visiting artists. For this issue, I interviewed Bruce Sterling, one of the forerunners of the cyberpunk movement and a prolific writer....
For the love of bones
Synopsis: She works in a button factory and has a fetish for collarbones. Like spotting a faulty button in a colourful pile, she meets the man of her dreams, with the deepest set of collarbones. Unfortunately, she waited a little...
BBC Radio 4 stories
Short story shortlisted for BBC radio 4's "Opening Lines" programme. Project card...
Viewpoint: A hooters girl's perspective: The modern day courtesan.
I began a discourse on my personal accounts at the restaurant entertaining predominantly male customers at Hooters Singapore.
A Tunisian Tale- La pays du Soleil
In the Summer of 2003, I spent 10 days in Tunisia, attending a friend's tradtional tunisian wedding and spent 5 days going on a tour of the south into the Sahara desert.
My stint in Phenom Penh, Cambodia
An article I wrote that has been published in Female magazine. Unfortunately, it was twisted out of proportions to trivalise the notion of volunteer work to fit into the magazine's commercial position. I didn't think it was appropriate to categorise it under the 'Travel' section, nor was it fair for them to call it a 'selfless vacation', an oxymoron in itself. This is the original copy. PDF of published article below.
Female Advertorials
As special projects writer, I conceptualise, write and brainstorm for client's advertorials.
Praying for onions
In this one act play, Peng and Kiong search for identity and try to make sense of the present. Digging into the past to try understand the future, both characters draw out bittersweet memories of the good ol' organic lethal onions that bring tears. The brief: One Act comedy with a minimum of 2 characters and the reason for it's title was to come through at the end. Written for a local indie theatre company. Tabby Cat Theatre, Singapore.
In retrospect
An exercise/experiment I did with a friend. Writing without boundaries and in different styles. I tried as best as I could to detract away from the predictable and cheesy plot he kept navigating back when it was his turn to write. To my chagrin, it concluded with a tacky ending.
TV script for TV12- Einstein and Dr Imagination (craft show)
I conceptualised and wrote an episode for a children's craft show programme starring the protagonist Einstein who escapes the Dr Imagination and his ploy to rob Super Einstein of his powers.
The Guardian's Short shorts contest : To the Point
An entry for Dave Egger's Short short story contest. (The Guardian) All entries are to be entitled 'To the Point'.
Direct Mailer - First Turkish Bath in Singapore
A personal project to produce a direct mailer for the hypothetical 'First Turkish Bath in Singapore'.
Why women make better parents?
A proposition that I don't fully agree with, I was given the liberty to express my views for a local women's magazine....
The Economist-Shell essay writing contest 2004
Synopsis: Food is a basic need for sustenance. As the cliche goes, you are what you eat and often, traditional cuisines define one's culture. Different stomachs have different thresholds of tolerance for food it is not accustomed to. Some ingredients dissolve, while others retain their original taste and colour, giving the dish a certain authenticity. The world is a diverse place and whether people, recipes or jobs are imported or exported, the most important thing is the acceptance of differences. To compromise and adapt to changes with an open heart and mind. There are many factors we can't control, but we are capable of decisions and constructive actions. Unfortunately, life isn't fair and there will always be people left behind with little or no choices. For every passionate activist, there will also be an apathetic, apolitical citizen.
The Arts House, Web Copy
The Arts House is an account serviced by Spoon. I write copy for the website, The Arts House. And this is one of the pieces to encourage corporate clients to book the rooms for functions.
Antipoda Interview with an Artist- Charles Glaubitz
As a volunteer writer with the arts organisation Antipoda. The Clothing & Arts Co., I conduct interviews with artists to better understand their craft and motivations behind their work. In this interview, I get to know Mr Charles Glaubitz and his craft better.
Nokia Asia Interactive Demos
Concepts for Nokia Asia's website. Interactive Demo for Java- A world of infinite possibilities and Tech Hub MMS- Harness the power of imaging After brainstorming with the team, I wrote and assisted in the execution of scripts during my stint at Ogilvyone as an intern.
Antipoda Interview with Stephen Holding.
Stephen Holding currently lives in NYC and divides his time between his full time design job and painting. He is interested in blurring the lines between street art, fine art and design. His influences are "light, motion, energy, mass, and the infinite interactions between them."
Stephen believes that "The best way to predict the future is to create it!"
Singapore Food Festival 2004 Direct Mailers
Invitation for the press launch and a DM to get restaurant owners to participate in the festival.
UOB Visa user kit (pitch)
For this pitch, I wrote the cover copy for the UOB Debit Card brochure for the card's welcome kit. Brief: The Visa R Classic card is featured as the 'hero' in the brochure.
Book Review : The Electric Michelangelo by Sarah Hall
Tattoo, Art, and love survives through tumultuous times as all the elements come together in Sarah Hall's Electric Michelangelo. This novel pays homage to the art of tattoo and delves into the absolute precision of the artist.
Art Review- Beautiful Dragon
Beautiful Dragon By Pierre et Gilles Singapore Art Museum The exhibition presents the works of contemporary French artists Pierre et Gilles, whose stylised portraits are created in tandem with glamour photography. The exhibits are disappointing and lack originality. A particular...
IBM Direct Mailer
A corporate Direct Mailer written for the IBM Business Resiliency Centre Tour during my 6 months creative internship at Ogilvy & Mather Advertising, Singapore.
Online electronic gadgets store
I write copy on a freelance basis for the latest electronic products for AddtionPlus Pte Ltd Headquartered in Shanghai.
Sound Design Show - Sonic Brat: Existence
Darren was an ex-classmate of mine and we've worked together on a few productions. This time, I'm his publicist for his debut one man show.
Nokia N-Gage Emailer
An emailer written for the gaming enthusiasts to psyche them up for the N-gage phone/games.
Intercultural Theatre essay
A paper I wrote to reproduce Macbeth in Balinese style, without compromising its content. This was to explore the timelessness of Shakespeare's plays in an Asian production.
Travel and Tourism in Australia 2003 Market Report
I edited and assisted in the analysis of trends of Travel and Tourism in Australia for 2003 for Euromonitor International's annual market research report.
